Honda asked people what would they do with a car and a tank of fuel. They picked 13 people and let them do it. Then they released the resulting doc online in June, and the the same time, held a live premier for Honda and the 'stars' of the film. Stunts were recreated, some awesome bands played (these guys were good http://blog.revereonline.co.uk/ as was this little sweetheart http://www.myspace.com/maxodonnellguitar), we had a naked barbecue, drank some rum, and this all took place in some concrete tunnels in Southwark.
